Yes, social media is the most important tool in 2019 for the independent artist to get noticed and draw attention to his/her/their content, but the more I look around the more I see that most artists aren’t using the social media platforms correctly.
I wanted to put a basic Social Media Strategy together for you to look at, absorb and put into practice to better utilize the platforms to leverage them into growth for your career and/or business. I promise that if you follow these simple and easy to implement strategies, you will see a return and the growth that you need to have across your accounts to be more relevant.
1. Be Consistent
If you are serious about this, post every day, and, ideally, a few times a day.
This may be a bit difficult, but the more often you post, the faster your following will grow. And ultimately, you can track the readership of your posts in terms of time of day.
The other part of consistency will be in your content.
You should consider getting a theme.
This is what Chan did. He decided to focus on inspirational quotes and superimpose them on amazing photos.
If you use quotes and images from elsewhere, be certain to verify that copyright status before using them.
The idea here is to have content that followers will be excited to share with their own communities.
All of our posts relate to images and caption tips for college students.
Our followers are loyal and do share our tips with their peers.
2. Cross Promote
If you already have a following on other social platforms, invite them to follow you on Instagram too.
Because Instagram is primarily a visual medium, your posts will not always be the same as those you post elsewhere.
Your followers will find these posts entertaining and inspirational enough to share them with others which will Boost Instagram Marketing Results.
Christopher K. Mercer, CEO for Citatior has this to say about cross-promotion on Instagram: “We have found a number of related niches on Instagram, particularly those who market products and services to university students.
Our cross-promotions have worked out well, and we have grown our customer base quite a bit through this strategy.”
3. Provide Incentives
Once you post a great visual/video, offer something to followers who share it with at least 10 friends.
This can be a discount or some freebie.
Don’t place this in the visual itself – put in in the conversation you start.
4. Hashtags and More Hashtags
Max out hashtags that are related to your business and you will find that you increase the visibility of your posts and it will Boost Instagram Marketing Results..
Put these in the comments, not the captions.
The more hashtags the better, because, like keywords, this is how prospects will search for you.
Another unique strategy is to ask your followers to use one of your business name hashtags in a post they create, with a picture of a product they have purchased.
You can then feature their photo in one of your posts, and they will love sharing that.
Don’t use Popular hashtags?
If you use #instagood your content will get lost – take a look at how many posts are in the #instagood hashtag group 908 MILLION posts!
5. Be Creative with Your Images and Captions
This is not an easy task but when you use images and captions effectively it will Boost Instagram Marketing Results.
And if you are a busy entrepreneur who is not especially clever and witty, then get some help.
There are a number of freelancers and services that are or have creatives who do this for a living and have the expertise you want.
6. Paid Sponsorships
This can be a powerful way to spread your content and Boost Instagram Marketing Results.
Once you are off the ground but are longing to grow your following faster and Boost Instagram Marketing Results, this is the best route.
Given the fact that the metrics are now available for you to discover the Instagram following of accounts of related businesses, there will be sponsorships you are willing to pay for.
“Just look for businesses under the hashtags you are using or that you know related businesses use, check out their metrics, and choose those that hold the most promise” .
Don’t hesitate to go after sponsorships from related businesses.
You are very likely to get a spike in numbers after you do this.
7. Use Instagram’s Tools
Instagram has now designed tools for business profiles and marketing, and users can now email, call, or text a business directly.
Your objective is to Boost Instagram Marketing Resultshttp://www.freemancreativemedia.com so make sure you use this great feature is access to a wealth of analytics, which Instagram calls Insights.
You can get lots of engagement data which will let you know what is working well and what is not.
This, of course, you can use to drive your future posting.
To Boost Instagram Marketing Results recognize that content posting on Instagram is unique because it relies almost wholly on visuals and short captions.
But with over 500 million users, no business can ignore the potential marketing power of this platform.
Getting it right may take research, time, and outside help, but if you follow these eight tips, you should see a great boost in following and, ultimately, revenue.