Give Me The Content

Give Me The Content

 

I want to talk to you guys this week about CONTENT.

 

I see so many of you struggling with making and creating “The Right” content. You get lost in thinking that the song, the video, the podcast or the post have to be “Right” or “Perfect” tog et people to engage. You couldn’t be further from the truth.

 

Fact is that people want content and they aren’t focused on the quality of your content, but more so the quantity and frequency. You are trying to grow an engaged fan base and the only way to do that is by actually engaging your existing and potential fans often.

 

Stop focusing on trying to get that one piece of content right, but instead focus on creating more content to engage with them. The more content you have the longer you will hold that person’s attention. If you direct someone to your YouTube page and you have 1 video, they are going to watch your video, maybe, then they are on to something else that grabs their attention.

 

We live in a day and age where people want to be constantly entertained. If you are not supplying the entertainment, they will simply move on and most of the time completely forget about you, UNLESS, you have the quantity of content to satisfy their curiosity and keep their attention on you.

 

I encourage you to focus on creating a strategy of content creation that aims more toward the quantity instead of the quality. I’m not saying make bad content, I’m saying that if you are truly talented at what you are doing, whatever content you are creating should always be quality.

 

In the case of social media, if you aren’t posting 5-10 times a day or more, you are irrelevant and your posts are being buried in a sea of other influencers who are posting a ton and grabbing the attention of your existing and potential fans.

 

From a YouTube standpoint, you should be uploading a minimum of 3 pieces of content per week to direct people to.

 

This boils down to being ever-present. If you aren’t, there are plenty of people out there that are taking the time to understand and apply the quantity over quality method. It is hard to get and hold someones attention these days, so if you are going to enter into this race for attention, be prepared that when/if you should get it, you don’t give them a reason to go somewhere else.

  • Share The Revolution

JOIN THE REVOLUTION

The Revolution is new for 2019 and is my blog weekly newsletter that features Tips, Tricks, Advice & Strategies for indie artists, songwriters, small business owners, entrepreneurs and growing brands, Plus, gear and tech reviews.

In addition to the valuable information, members will get access to exclusive content, giveaways, discounts on mentoring and 1 on 1 brand development sessions and a dedicated private email to contact me anytime with your specific questions.

It’s Free To Join The Revolution and I never share your personal information with anyone!

JOIN THE REVOLUTION

REAL. RAWTRUTH

7 Steps To Making Instagram Work For You

Growing your business and brand should be the most important focal point of how you spend your time as an entrepreneur, business owner or independent artist. Social media is the new TV, print and radio advertising, but unless you know how to make your posts engaging, you are wasting your time. Today, I want to share with you

7 Essential Steps to Write an Outstanding Instagram Post. Let’s get started! 

1.   Use Product Posts

Since Instagram is popularly known as an image sharing platform, people will expect you to show off pictures and videos of your products.

Uploading content with pictures of your products will help to drive sales and market your business on this fast-growing platform.

You could post photos of your products alone or post them with your lifestyle photo or with some few other complimentary products.

In this case, you will need to get creative while following these steps to write an outstanding Instagram post.

Also, you will need to create product posts appropriately else you could come across as spammy.

You must incorporate interesting captions and not just featuring the product name.

In fact, you could execute the post by making the post look like you are pitching the product thereby highlighting the features and benefits.

2.   Ask followers to tag a friend

You need to encourage your followers to tag a friend who is likely to “Like” the product or who is relevant to the post you are making.

This way, many people will get to know about your brand.

Nevertheless, you will also need to be cautious with this strategy or you will appear like you are just spamming your followers.

So, you need to encourage users to tag a friend wisely.

3.   Take Advantage of Product Tags

If you want to get direct purchase via Instagram, you could take advantage of product tags and stickers in your post and stories.

This way, a user will be able to know more about the product and how to purchase it by clicking on the product tag.

In fact, the easiest way for customers to make a purchase on mobile is to use product tags in your posts.

Note that this approach will also allow the customer to follow you.

The latest release of product stickers by Instagram has also made it easier for users to learn more about the products by just clicking on the sticker.

4.   Show Your Followers Behind-the-scenes

You could also engage your followers by posting behind-the-scenes content- followers love this.

In fact, this is the best way to create transparency since your followers will know who the real person behind the business is.

It will also establish trust.

The good thing is that behind-the-scenes content doesn’t need to be outstanding as some of your pictures.

This is why most brands prefer to show behind-the-scenes content of their stores.

5.   Live Video

Users like live videos and going live in your posts can build a good rapport with your customers fast.

You will appear trustworthy and your followers can intermingle with your brand in real-time since they will get a notification whenever you go live.

This is the most effective way to answer your followers’ questions, showcase behind-the-scenes content or introduce a new product.

You can also feature the live video in your Stories which adds content with social proof.

6.   Use Quotes as a Source of Inspiration

People love inspirational quotes.

Well, the online world is full of negativity and sometimes people want to see something optimistic or inspiring.

It’s a good approach to create optimistic relationships between your business and your fans.

However, when posting inspirational quotes make the image attractive with dynamic colors and layouts.

7.   Create Fun Videos

Video content is one of the best methods in today’s social setting and when you post fun videos in your Instagram feeds, you will attract more followers that you may think.

It will depend on what type of videos you want to create.

Conclusion – Steps to Write an Outstanding Instagram Post

There you have it: seven essential steps to write an amazing Instagram post. Remember, you should be consistent on the site, and also, you should share varied posts and content to keep your followers fascinated.

As social media continues to become an essential part of our day to day lives it is crucial to use it to our advantage and get our messages to the world which in turn results to sales.

Following the Steps to Write an Outstanding Instagram Post we’ve described above will help your information to reach a wider audience fast and on a boundless scale.

 

If you are interested in growing your social media accounts, turning likes into revenue and making an impression and impact with creative content creation, contact Freeman Creative Media (click here).

JOIN THE REVOLUTION

The Revolution is new for 2019 and is my blog weekly newsletter that features Tips, Tricks, Advice & Strategies for indie artists, songwriters, small business owners, entrepreneurs and growing brands, Plus, gear and tech reviews.

In addition to the valuable information, members will get access to exclusive content, giveaways, discounts on mentoring and 1 on 1 brand development sessions and a dedicated private email to contact me anytime with your specific questions.

It’s Free To Join The Revolution and I never share your personal information with anyone!

JOIN THE REVOLUTION

REAL. RAWTRUTH

  • Share The Revolution

Social Media Strategy For Indie Artists & Small Business

Yes, social media is the most important tool in 2019 for the independent artist to get noticed and draw attention to his/her/their content, but the more I look around the more I see that most artists aren’t using the social media platforms correctly.

I wanted to put a basic Social Media Strategy together for you to look at, absorb and put into practice to better utilize the platforms to leverage them into growth for your career and/or business. I promise that if you follow these simple and easy to implement strategies, you will see a return and the growth that you need to have across your accounts to be more relevant.

 

1. Be Consistent

If you are serious about this, post every day, and, ideally, a few times a day.

This may be a bit difficult, but the more often you post, the faster your following will grow. And ultimately, you can track the readership of your posts in terms of time of day.

The other part of consistency will be in your content.

You should consider getting a theme.

This is what Chan did. He decided to focus on inspirational quotes and superimpose them on amazing photos.

If you use quotes and images from elsewhere, be certain to verify that copyright status before using them.

The idea here is to have content that followers will be excited to share with their own communities.

All of our posts relate to images and caption tips for college students.

Our followers are loyal and do share our tips with their peers.

2. Cross Promote

If you already have a following on other social platforms, invite them to follow you on Instagram too.

Because Instagram is primarily a visual medium, your posts will not always be the same as those you post elsewhere.

Your followers will find these posts entertaining and inspirational enough to share them with others which will Boost Instagram Marketing Results.

Christopher K. Mercer, CEO for Citatior has this to say about cross-promotion on Instagram: “We have found a number of related niches on Instagram, particularly those who market products and services to university students.

Our cross-promotions have worked out well, and we have grown our customer base quite a bit through this strategy.”

3. Provide Incentives

Once you post a great visual/video, offer something to followers who share it with at least 10 friends.

This can be a discount or some freebie.

Don’t place this in the visual itself – put in in the conversation you start.

4. Hashtags and More Hashtags

Max out hashtags that are related to your business and you will find that you increase the visibility of your posts and it will Boost Instagram Marketing Results..

Put these in the comments, not the captions.

The more hashtags the better, because, like keywords, this is how prospects will search for you.

Another unique strategy is to ask your followers to use one of your business name hashtags in a post they create, with a picture of a product they have purchased.

You can then feature their photo in one of your posts, and they will love sharing that.

Don’t use Popular hashtags?

CORRECT

If you use #instagood your content will get lost – take a look at how many posts are in the #instagood hashtag group 908 MILLION posts!

5. Be Creative with Your Images and Captions

This is not an easy task but when you use images and captions effectively it will Boost Instagram Marketing Results.

And if you are a busy entrepreneur who is not especially clever and witty, then get some help.

There are a number of freelancers and services that are or have creatives who do this for a living and have the expertise you want.

Freelancer and Fiverr are also good sources, and, with any of these tools, you can get samples of their work.

6. Paid Sponsorships

This can be a powerful way to spread your content and Boost Instagram Marketing Results.

Once you are off the ground but are longing to grow your following faster and Boost Instagram Marketing Results, this is the best route.

Given the fact that the metrics are now available for you to discover the Instagram following of accounts of related businesses, there will be sponsorships you are willing to pay for.

“Just look for businesses under the hashtags you are using or that you know related businesses use, check out their metrics, and choose those that hold the most promise” .

Don’t hesitate to go after sponsorships from related businesses.

You are very likely to get a spike in numbers after you do this.

7. Use Instagram’s Tools

Instagram has now designed tools for business profiles and marketing, and users can now email, call, or text a business directly.

Your objective is to Boost Instagram Marketing Resultshttp://www.freemancreativemedia.com so make sure you use this great feature is access to a wealth of analytics, which Instagram calls Insights.

You can get lots of engagement data which will let you know what is working well and what is not.

This, of course, you can use to drive your future posting.

 

Conclusion

To Boost Instagram Marketing Results recognize that content posting on Instagram is unique because it relies almost wholly on visuals and short captions.

But with over 500 million users, no business can ignore the potential marketing power of this platform.

Getting it right may take research, time, and outside help, but if you follow these eight tips, you should see a great boost in following and, ultimately, revenue.

If you are interested in growing your social media accounts, turning likes into revenue and making an impression and impact with creative content creation, contact Freeman Creative Media (click here).

JOIN THE REVOLUTION

The Revolution is new for 2019 and is my blog weekly newsletter that features Tips, Tricks, Advice & Strategies for indie artists, songwriters, small business owners, entrepreneurs and growing brands, Plus, gear and tech reviews.

In addition to the valuable information, members will get access to exclusive content, giveaways, discounts on mentoring and 1 on 1 brand development sessions and a dedicated private email to contact me anytime with your specific questions.

It’s Free To Join The Revolution and I never share your personal information with anyone!

JOIN THE REVOLUTION

REAL. RAWTRUTH

  • Share The Revolution